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Get Long-Term Help to Improve Your Technical SEO



Chances are that most companies already use data analytics tools like Google Analytics to monitor their site traffic and KPIs.

But without a good insight into SEO strategy they won’t be able to properly get insights from that data.

The reason why this data is important for your business website is because it allows you to both establish a benchmark of your campaign as well as to use the way your KPIS change over time to make adjustments to your strategy.

An expert SEO team uses Google Analytics data to monitor page performance and to see why site pages are struggling.

They can target your important conversion pages, or high-value pages and as they make adjustments they can check back later to see the effect of the strategy.

Because SEO takes time to see results, many businesses make the mistake of changing things too frequently and then wondering why they are not seeing results.

With data from Analytics and Search Console a professional agency can watch organic traffic period-over-period (POP) or year-over-year (YOY) to help inform you where your business is growing and areas where you may be struggling.

Another reason why to hire an SEO agency to monitor your site is that professional companies will be able to set-up and use resources for monitoring your site in Google’s index.

Data from Google’s Search Console can give insights on impressions, traffic from the search (clicks) click-through-rate (CTR) and average keyword rankings.

This keyword data can help inform your overall SEO campaign and help to discover high-value keywords and monitor rankings to help grow your success in the long-term.

Analytics data helps businesses monitor KPIs and to see the benefits of hiring an SEO company.

This kind of data demonstrates why SEO works.

SEO work goes beyond just content and keyword focus. Most people know that targeting keywords and incorporating keyword focused content onto your site is part of SEO, but the truth is that modern search optimization goes far beyond this.

Years ago using keyword rich content, and meta-keyword were enough to boost rankings in the search-engine results page (or SERP).

With Google’s famous PageRank system, web marketers were able to exploit the benefit of backlinks with dishonest link building schemes.

Why hire an SEO company when you already have a web developer for your business?

Modern SEO is now far more complex than ever. Web developers can help you implement important back-end SEO factors and can work with you to improve your performance.

But many web developers are not trained to understand search optimization. One of the benefits of hiring an SEO company means you’ll have access to resources that can help with more complex issues.

Performing a technical audit of your site’s help can ensure your site has not been down-ranked by Google or Bing.

Plus professional analysts can scan your site to ensure that your Analytics tracking is working properly, your content is visible to search engine bots, and that your site is mobile-friendly – along with a lot more.




Technical SEO involves adjusting these elements for improved SEO and monitoring technical health in Search Console to make sure your presence in Google’s index isn’t harmed.

What Radd Clients Get

With a comprehensive SEO strategy that focuses on both on-page SEO and technical website health, Radd has been able to help businesses see consistent results.

Average year-over-year traffic growth for clients across the web was easily 22% in the first quarter of 2020.

With a strategy that focuses on intent driven keywords and content optimization to target relevant search language, our customer websites boasted an average year-over year-revenue growth of 34%!

Last year we helped clients grow traffic to their site by an average of 18% by utilizing professional keyword research strategies.

Leveraging their existing rankings with striking-distance adjustments, optimizing on-page content and adjusting back-end technical factors. One of the benefits of hiring an SEO company is that they can work with you to focus on your specific industry goals.

By working closely with our businesses and adjusting campaigns to meet their specific KPIs, we used these strategies help businesses to grow their total average revenue by 58% in 2019 alone.

With the power of our proprietary RaddBOT tech we can replicate and observe websites the way that search engines do and identify areas of on-page SEO relevance. From there we can begin adjusting and monitor their site to worked toward ranking growth.

Contact us to learn more about why SEO is important for business and to get more information about our strategic SEO services. Plus, check out our client testimonials to see what other brands have to say.

Our professional team can give you a site consultation and provide info on why SEO is important for your business.

How We Chose the Best SEO Companies
For small businesses looking to gain a new and improved online presence that places them at the top of a potential customer's keyword search, employing the services of a professional SEO firm may be their best bet.

Fortunately, there are a multitude of firms specializing in a wide array of services, including search engine optimization, web design and email marketing.

To help small businesses find the best SEO firm for their particular niches, budgets and needs, we evaluated the top firms on what matters most: service lines, size, and industry focus.

Multiple Service Lines

Because every business has unique needs that can change over time, it's important that SEO firms offer a range of service lines to accommodate their clients where they are presently and as they grow.

In this list, we've included SEO firms with service lines that include pay-per-click, link building, website design, public relations, and more.

Size of Firm
Whether large or small, every SEO firm has advantages and disadvantages. Depending on their needs and circumstances.

A small business may prefer to work with a small team that offers highly personalized services or a large firm that has lower prices and a more systematized approach.


To give small businesses an idea of how size may play a part in their experience working with a given firm, we included businesses of all sizes in our list.

Industry Focus

To cover as many small business needs as possible, we also selected firms that cover a wide range of industries.

Small businesses selecting an SEO firm to up their internet game may want to pay special attention to the industries some firms may specialize in to ensure the firm has knowledge of and experience in their particular market.

What Are SEO Firms?

SEO stands for search engine optimization, a digital marketing strategy that helps websites appear near the top of a search result so consumers and potential customers can easily find and visit a company’s page.

SEO firms specialize in this strategy to help their clients’ websites rank as high as possible on search engines such as Google, Bing, and Yahoo.

Often, when looking for a service or product, instead of searching for a specific company name, consumers will type words related to what they’re looking for in a search engine such as Google.

These keywords are what SEO firms use to help companies improve their search engine rankings.

Additional tactics they may use to help a company improve its ranking and online brand include placing links throughout the internet that lead back to the company’s website, developing original content, managing pay-per-click advertisements and designing new websites or social media pages.

Benefits of SEO Firms

When a small business hires an SEO firm, they may reap a wealth of intentional and even unanticipated benefits.

A successful SEO campaign can result in improved search engine rankings that drive new, organic traffic to a company’s website.

This new traffic, especially if combined with website design services and the right content and landing pages, can lead to many conversions, meaning a growing number of paying customers and an increase in revenue.

Because SEO firms specialize in online marketing and branding, many offer public relations and brand management services that improve a brand’s reputation across social media pages, search results, and even third-party websites that contain online reviews.

Additionally, SEO firms can help companies specifically target the right customers for their brands using data such as demographics, location, and buying habits.

Strategies such as email marketing and social media campaigns can deepen customer engagement and even use automation to save companies time while still increasing website traffic and profits.

What to Look for in an SEO Firm



Depending on your industry and online branding, you may want to look for an SEO firm that:

    Offers multiple SEO strategies such as local and international SEO
    Provides specific eCommerce strategies including Amazon SEO
    Has pay-per-click management experience across a variety of popular sites
    Is experienced in social media marketing
    Offers brand management services with a transparent, systematized approach
    Provides detailed and easily accessible reporting to keep its clients up-to-date on exactly how their money is being spent and the progress being made
    Takes the time to understand and research your company and competition to develop the best keywords
    Focuses on conversions and delivering a high ROI
    Offers services at a price that fits your budget
    Doesn’t require overly long contracts

The Cost of SEO Firms

Depending on factors such as where the firm is based, its size and level of experience, the cost of SEO firms can vary significantly.

Many firms charge an hourly rate, and prices can range from below $25 an hour to more than $300 an hour.

Typically, firms that charge as low as $25 an hour are based outside of the United States, such as the several on our list headquartered in India.

Most often, firms do not post their prices directly on their website and require potential clients to call or email them for a consultation.

Typically, however, this includes an introduction to their services such as a free website audit to show how they believe the company’s rankings could improve.

Many firms with high-quality, comprehensive strategies or exceptional levels of expertise in certain industries may charge anywhere from $100-$200 an hour.

Some may offer month-to-month or longer term contracts, and some may also price their services in packages that include a specific number of keywords or content creation services per month.

SEO should never be an afterthought even though the return is not immediate.

To rank first in a Google search result, your store's content needs to match a potential visitor's intent.

Optimizing your site for SEO can feel intimidating and tedious, but really it’s all about understanding how search engines work and how searchers use them and implementing that insight into your pages copy, then methodically running through some completely accessible backend tinkering.

We've put together a step-by-step guide to optimizing your Shopify store—no SEO experience required.

Why is SEO so important?

1. The majority of traffic comes from organic search

If you don’t have an SEO strategy for your store, you might be missing out on traffic and revenue.

Online stores can expect 35% of total traffic to come from search engine results pages and 33% of revenue from this organic traffic making it the marketing channel that can produce the highest traffic and revenue, according to Wolfgang Digital.

2. Paid advertising costs are increasing and SEO is “free traffic”

If you’re generating most of your sales through paid advertising channels like Facebook or Instagram, this can eat into your profit margins. Although generating organic traffic takes time, it should eventually become your best acquisition channel which makes its costs sustainable.

Putting work in to increase organic traffic through SEO may cost you time and effort, but its compounding effect makes organic traffic the best value for money channel to produce customers.

3. Ranking first in search engines can get you up to 30% more daily traffic

There’s a joke in the SEO world that if you wanted to hide a dead body, you’d put it on page two. That’s because being in first place gets the most clicks—disproportionately so compared to ranking in 11th position.

If you happen to have a page that is performing well for organic traffic even without having done any optimizations for search, the likelihood is you can improve the page to bring more traffic, sometimes with the smallest tweaks.

Before you start: Essentials to improve your Shopify SEO

There are a few vital things you need to set up before jumping into improving your Shopify store’s SEO. These are:

    Purchase a custom domain. Simply put, your store needs its own domain to succeed in SEO. Custom domains create more trust with potential shoppers clicking through from search engines and they’re also more memorable. If you still have brandname.myshopify it’s time to upgrade to a custom domain like brandname. You can pick up a custom domain for anywhere between $10–$20 a year. If you need help, we have a resource on how to choose a domain name for your store.
    Ensure you have Google Analytics installed on your site. Google Analytics is free to install on your website and lets you see how much traffic and what it does on your site. Learn how to set up Google Analytics on your Shopify store.
    Ensure you have Google Search Console installed on your site. Google Search Console gives you insight into what pages rank for which queries, where they rank, and how many clicks you get amongst other useful insight. Learn how to set up Google Search Console on your Shopify store.
    Have a mobile ready theme. Shopify offers a handful of free themes and they are built with Responsive Web in mind out of the box. If you’ve made any customizations to your theme or had one built, it’s best to test its mobile readiness with this Google tool even if there haven't been tweaks made.
    Remove password protection. If you’re still getting your product pages created and sorted, you might want to wait to unlock your store to the public and search engines. But if your store is password protected, search engines won’t be able to see beyond your homepage and crawl or rank your pages on their search engine results page.
    Be on a paid plan. While stores on free trials can be crawled and indexed, if you’re not on a paid plan you’re going to put all this work and not see the fruition of your efforts once your trial is over as waiting for a new store to rank will take longer than 14 days.

Once you’ve confirmed all of these are in place, you’re good to go. Use this SEO guide to improve your store's organic traffic and visibility in search engines like Google and Bing.

Technical SEO

Technical SEO is the under-the-hood type of SEO. Like the fresh engine oil that keeps a car running, it often can’t be seen but can dramatically improve search performance of your website.

Technical SEO ensures that your website is optimized for search engine crawlers, has good page speed, and is mobile device optimized.

It also optimizes your site for humans by making sure its structure, navigation, and internal links allow easy browsing, and that meta tags are filled in so both search engines and humans know what the page is about.

If your website has discrepancies in these areas, it can stifle your rankings until errors are identified. By resolving these errors you’ll see the benefits like:

    Users engaging more with the site because it’s faster and all important content and pages are easy to access
    Increased crawling activity from crawl bots because the site is easier to crawl, which increases organic traffic over time

Note: This is not a full guide on technical SEO for Shopify, it’s a list of the must-haves you need to get in place for your site to perform well in search.

It’s easy to overlook internal linking, especially in the early days of building your online store. I understand—it simply doesn’t seem that important compared to publishing new pages and promoting your business.

Creating internal links isn’t just about pasting links to appropriate anchor text across your website.

It’s about creating the necessary pillar pages that will pass authority to dozens of other relevant website pages and blog posts, and/or vice versa. This can be done with a clear navigation system from your homepage that’s designed for both user experience and search engine crawlers.

Take Gymshark, a fitness apparel brand. Its homepage lists only two top-level menu options—simple.

Once you hover over either Womens or Mens, you get a dropdown list of products and collections offered. The dropdown is split into what’s trending, Gymshark’s staple products, styles that are specific across its product range, and accessories that don’t quite fit into other categories.

What is worth calling out here is that this menu structure is built for humans first and search engines second.

This is vital for building buyer trust. Our research on what solidifies trust with new shoppers found that category navigation that is easy to understand and use across all devices is a must-have if you want to win sales.

Yes, while Gymshark does create an easy to understand menu and category navigation system, it also lists its most important pages that will get organic traffic in this menu and optimized the anchor text for it.



Now the question is, "how do I apply this to my business?"


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SEO Agency is the SEO company trusted by hundreds of Singapore businesses like yours.

Search engine optimization by the professionals in Singapore. Our SEO services will boost the visibility of your business and gain you more customers than ever before.

No matter what the size of your business is or what industry you’re involved in, our SEO packages are tailored to deliver the best results for you.

hoose Leading Seo Agency in Singapore
As Singapore’s leading SEO company, we are able to offer custom tailored campaigns to suit each clients’ specific needs.

When it comes to SEO, no one can match the skills of our SEO professionals.

They will develop an SEO campaign that will bring more traffic to your site, maximise your conversion rates and put more cash in your pockets!
The only way to see what is going on is to scrutinise your site and your competitors to see what works and what doesn’t.

Your site must have content that offers real value for your customers and search engines. Our SEO team offers the best content in the industry.

Whilst SEO forms the basis of most digital marketing campaigns, we also offer our clients a wide range of complementary digital services, including pay-per-click advertising, social media marketing, conversion rate optimisation, and web design and development.

Unlike many smaller, less established SEO firms, SEO Agency’s digital strategists have the capabilities and expertise to organise multi-faceted campaigns designed to achieve your desired outcome, whether it includes SEO, or a combination of online marketing strategies and services.

Our Results Are Guaranteed

SEO Agency is one of the most trusted names in Singapore and throughout Southeast Asia. Backed by a reputation of success and guaranteed services that drive results, we will deliver the results you want.

With a team of expert technical specialists behind the wheel, we offer our 90-day ironclad guarantee, utilising state-of-the-art web marketing strategies and SEO Services, delivering tangible results your business expects.

SEO Agency provides access to our exclusive analysis and 24/7 reporting system. Our reports are custom designed to show you, in the simplest way possible, what results you are getting.

We avoid verbose qualitative reports, instead using clear graphs and tables to clearly outline everything from your website’s traffic levels to search engine rankings for each keyword that is being targeted.

We offer competitor comparison so you can track how your rankings compare with your competitors. With SEO services unrivalled by any of our competitors in Singapore, rest assured you are making the right choice when you choose SEO Agency.

Keyword Analysis

Keyword Analysis is SEO’s core task which involves determining most popular words and phrases among people using search engines for you to understand better which keyword has the highest demand.

The initial step of our process involves the analysis and comparison of keywords of your interest and that of competitors.

Our SEO experts will accumulate the gathered data and utilise the most appropriate SEO tools to help you generate more keyword options. The result of this step is a list of keyword segments for you to choose from efficiently and conveniently.

Make your business stand up from the competition by determining the best strategic keywords for your website’s content. By crafting content that satisfies both your clients and search engines, you may acquire knowledge regarding how prospective clients search for information, services, and products similar to yours.

Although you may already have an idea in mind, you still need to consider if your audience is searching your content. After coming up with your keywords, we can help you look for keywords that most people search for related to your product.

Using helpful keyword research engine tools, you may discover the average monthly search volume of similar keywords to your preference. As you enter these in a keyword research tool, the tool uncovers a search volume of various common keywords, queries, and topics for your content that is relevant to your keywords of interest.

Note that during the process of discovering relevant keywords, the search volumes of your keywords is noticeably varying. Having said so, you may want to consider targeting terms with lower search volumes as they can give you more advantages as being far less competitive. Further learning about search volumes can help you prioritise keywords and choose those with the biggest strategic advantages.

A keyword analysis is a huge part of search engine optimisation, as it can help you be updated to the dynamic search landscape and produce targeted content that draws the right traffic to your site.

Today, there are hundreds, if not thousands, of SEO agencies out there.

And each one of them is good for something.

Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me?

I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.

Our SEO services

We’re not big on bragging, but we’re genuinely experts at what we do. Our wide range of SEO services are always evolving to keep on top of emerging trends, and designed to be bespoke so that we can deliver the best results for you. Take a look at our SEO expertise:
Ecommerce SEO

Create a great online shopping experience that gets your best products seen and sold with an intelligent ecommerce SEO strategy.

Learn more
International SEO

Global success requires an international SEO strategy. We’ll take your business to the next level overseas.

Learn more

Local SEO

Your SEO strategy needs to focus on attracting the right audience. If you run a local business, we’ll make sure you’re found by the right people, in the right area.

Learn more about our content marketing strategy !

App store optimisation

Our experts will make sure your app is easily found in search results and delivering great results.

Our approach to SEO

SEO is well known for being a fast-moving and competitive industry. Many of your competitors will have already invested in an SEO agency or in-house experts to rival you in search engines.

But what gives you the edge over them? This is where our talented team of strategic SEO consultants shine brightest. With years of industry experience, we can help you navigate the increasingly complex and highly competitive search landscape.

SEO Content strategy

Content is king in the land of Search Engine Optimisation. Digital Launch has an extended knowledge on how content should be delivered.

From written content of blog posts, web pages and social media posts to photography and SEO photo editing for speed and SEO.

Our content guidelines will also make it easy for you or your staff to follow our lead if you have your own content writers/providers.

SEO website analytics

So how do you rank and how do we show progress? The truth lies in the numbers and we will provide you with just that.

Before we start you will receive a Baseline report where you can see all the current rankings on relevant keywords. Then we work our magic an every month provide you an extensive report of our progress and increase in visibility.

Our report will display the visibility rate in total, rankings per keyword but also rankings of your competitors and how they are doing.

As you may know as the newest update from Google, Google will highlight search results that have a great page experience?

It means if Google sees your website users have a poor experience on your pages, measured by a new set of metrics called Core Web Vitals, Google may not rank those pages as high as they used to be.

This update is called the Google Page Experience update and Google has just announced in April 2021 that the page experience signals in ranking won’t start until mid-June 2021 and won’t be fully rolled out until the end of August.
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